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When you support City of Hope, you help us shorten the time it takes to get from bold, innovative ideas to powerful new medical, cancer and diabetes treatments.

For those who suffer we ride!

For the tenth year in a row, the Fireflies West take the coast of California and tear up the miles in benefit of leukemia research at City of Hope.

Fireflies West will depart Mill Valley-San Francisco on October 4th, and arrive into Los Angeles on October 10th, 2017.

It's seven days and 650 miles of cycling down some of the most beautiful coastline in the world.

* This is our tenth year anniversary so we've added an extra day in the challenging Santa Ynez valley


We Have Raised


We've reached 107% of our $550,000 goal!

Register here and raise money for City of Hope now
Fireflies West Ride

For those who suffer we ride

We are a committed group of individuals centered around the advertising and entertainment industries cycling for each other and the greater good.

Join us and support the Fireflies as we cycle 550 miles to raise money for The City of Hope to aid research in blood cancers.

Learn More

Follow us on Instagram #fireflieswest